Broadway and theater fans alike are ecstatic with the movie adaptation of one of the world’s most adored musicals, Wicked. Wicked is a musical/novel that retells the story of the Wicked Witch of the West from another perspective. Now starring Cynthia Erivo as Elphaba, Ariana Grande as Galinda, Jonathan Bailey as Fiyero, and numerous other exquisite actors from both the stage and the screen. This film is expected to be a hit.
With its upcoming release into movie theaters nationwide, fans are ecstatic to catch a glimpse of the film in any way possible. Wicked marketers have taken advantage of the film’s current popularity brought about by its social media advertisement and have begun selling various merchandise.
From dolls to Stanley Cups, color-changing cake mix to color-changing Kraft Mac & Cheese, sweatshirts to designer brands, Wicked Merchandise has taken over our stores. Though there is merchandise that will attract your eye like the gorgeous singing dolls and glittering gold Stanleys, there is also merchandise that can make you question their merchandising decisions. I mean, you heard about the color-changing Mac & Cheese, right?
Speaking of color changing, it has become quite a popular trend on social media to try and find the green color-changing cake mix. Those in charge of marketing decided to place a majority of pink-colored cake mixes in stores, which further ignited the flame inside customers. TikTokers had made it their mission to find the green colored cake mix and those boxes flew off the shelf. These consumers were very eager to get the merchandise they wanted. There have even been reports of fights at Target over the limited-edition Stanley Cups, sold out about two days after their release to the store.
It isn’t just your local Targets either. At Town Center Mall, you can find numerous shops that are selling Wicked Merchandise. Even the designer brand Aldo has collaborated with Wicked to sell their own line of Wicked shoes and bags.
With all this merchandise, fans become even more excited to explore the stores and mentally prepare for this new film. Best you get to those stores before everything sells out. Check out your local malls, Walmart’s, and Targets for whatever merchandise you can find.
